In this latest version of The Long Tail, Chris Anderson does an exceptional job explaining how the “endless shelf space” of the internet, when applied to commerce or culture, makes the niche marketing of almost any product, service or idea so efficient and effective its disruptive forces lay waste to many given economic ideas and Reviews: Anderson's insights with The Long Tail influence Google's strategic thinking in a profound way. Read this brilliant and timely book if you want to get a look at the future of business. ― Eric Schmidt, CEO Google The Long Tail is a book for the Head - provocative and www.doorway.ru belongs on your shelf between The Tipping Point and Freakonomics, offering great insight into the next generation Reviews: Buy The Longer Long Tail: How Endless Choice is Creating Unlimited Demand by Anderson, Chris (ISBN: ) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders. The Longer Long Tail: How Endless Choice is Creating.
Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new. The Longer Long Tail: How Endless Choice is Creating Unlimited Demand Long Tail is a retailing concept characterizing the niche strategy of selling a large number of unique items in relatively small quantities - usually in addition to selling fewer popular items in large quantities. The concept of long tails was introduced by Chris Anderson in his book named 'The Long Tail: How Endless Choice is Creating Unlimited Demand'. He used the book to explain the market that is being created and catered to with the advent of the internet and availability of endless information.
Chris Anderson, The Long Tail: How Endless Choice is Creating Unlimited Demand. The New Economics of Culture and Commerce. Random House Business Books, , ISBN Chr. Hjorth-Andersen 1 Journal of Cultural Economics volume 31, pages – ()Cite this article. The Longer Long Tail: How Endless Choice is Creating Unlimited Demand: Author: Chris Anderson: Edition: illustrated, reprint, revised: Publisher: Random House Business, ISBN: In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it.
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